Tag Heuer - Always Perfect Watches
Tag Heuer is justly considered to be one of the best and the most prestigious watch brands. The brand was launched in 1860, so now its history comprises 150 years! Prestige, perfection, modern technologies and absolute reliability – these four words characterize Tag Heuer’s philosophy from the moment of the company’s foundation when Eduard Heuer opened his first workshop in Switzerland - the native land of the world’s best watches. Since that time the revolutionary spirit of the company, its being faithful to accurate measurement of incredibly short time segments as well as constant search for perfection in design and watch production have been expressing the very essence of Tag Heuer.
The history of Tag Heuer is rich in interesting events. It is comprised by revolutionary novelties and breakthroughs in the art of horology. Beginning with the first patent for chronograph mechanism in 1882 and up to release of the revolutionary automatic movement Monaco V4,
Tag Heuer remains at the leading edge of the most impressive innovations in the history of the art of watch making.
In 1964 Carrera Chronograph set new standards of accuracy and reliability for wrist sports chronographs.
In 1966 the brand released the maximum accurate Microtimer watch (1/1000 seconds) whose electronic system was diminished in 2003. Thus Microtimer became the first wrist chronograph with so great accuracy.
Being in strive for innovations Tag Heuer once again proved its leading position among watch manufacturers at Baselworld 2004. The brand presented Monaco V4 concept-watch with the first mechanical mechanism with revolutionary belt-drive.
History of Tag Heuer is a long chronicle of perfection, accuracy and elegance. These strict standards and passionate faithfulness are at the heart of the legendary Tag Heuer watch collection. Since 1860 the collection has been enriched with watches that have become true symbols of Swiss art of watch making – for instance the world’s first hermetic Moonaco chronograph with stylish square case or Carrera watches that have become classics.
It stands to mention that Tag Heuer company has always had much in common with famous sportsmen. These are such common values as strive for perfection and precision.
Tag Heuer is closely associated with sports. In 1920 the company was the official chronometrist of Olympic Games, later the brand became the supplier of Formula 1. The company had the honor to collaborate with Tiger Woods for creation of professional golf watches.
Tag Heuer is a brand that is always eager to improve its products, to invent something new, to improve its watches and mechanisms invented by other watch makers.
Perfect watches and rich experience were the reason to chose Tag Heuer company as the official timekeeper of Indianapolis 500-Mile Race in 2004. This required to solve one more problem – to achieve the most precise timekeeping - 1/10 000 seconds.
Today Tag Heuer is a watch brand whose watches are chosen by famous people – sportsmen, actors, singers and many others. These watches amaze by combination of elegant design and very accurate mechanism. Among the brand’s fans there are such famous people as Brad Pitt, Uma Thurman, Fernando Alonso, Lewis Hamilton, Kimi Raikkonen and many others.
